"Aunt Peggy's Cucumber, Tomato, and Onion Salad," uploaded by the cooking-show host and cookbook author, has been shared on Pinterest over 300,000 times and "liked" at least 8000 times. Pretty good for a side dish in a pink pyrex bowl on a crocheted lace doily.
Four important characteristics:
No human faces: "Facebook is a network of people, Pinterest is a network of things," said Gupta. Images without faces are pinned 23 percent more often.
Multiple colors: Images with multiple colors are re-pinned far more often than black and white.
Moderate light: Very bright and very dark images perform poorly compared with 50 percent saturation.
Vertical orientation: Pinterest automatically rescales images that fall outside of its 2:3 or 4:5 ratio which renders them less attractive.
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